Whether he’s kicking it in the Diamond District or crisscrossing the nation, Gabriel Jacobs of Rafaello & Co. is an expert in meeting any customer’s jewelry needs, especially top tier celebs. The charismatic NY native has designed custom pieces for just about everyone in entertainment, including Drake, Rihanna, Jay-Z, Dipset, Alicia Keys, Amar’e Stoudemire and several others. He has aligned himself well with the culture, even snagging placements in well-respected urban mags and creating the ever-present (and diamond dripping) Spirit Collection bracelets.

We first spotted Gabe–who is, indeed, the face of the brand–on Love & Hip-Hop as Chrissy re-purchased Jim Jones‘ engagement ring and stumbled upon some diamond hoops (also known as her “painkillers”) for her troubles. On a recent Monday, VIBE Vixen popped into the shop nestled behind sidewalk sellers and lined along a million-dollar selling strip to chat with the man in charge. Witty and clever, Mr. Jacobs dodged the “Chrissy engagement ring” question but spilled about the Rafaello lifestyle, Waka Flocka‘s major purchase and the importance of a timepiece.

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