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Highlights
- The Kardashian family's wealth and empire were not solely derived from their reality television empire - they were already a wealthy family before that.
- Kris Jenner, the "momager," manages her children's projects and is the CEO of Jenner Communications, contributing to her growing net worth of $230 million in 2024.
- Kourtney Kardashian has made money through her appearances on Keeping Up With The Kardashians , her clothing boutiques, and her social media endorsements, with an estimated net worth of $65 million in 2024.
The original Keeping Up With The Kardashians is long gone, but still the world is trying to keep up with the Kardashian family, often failing miserably.
The Kardashian family is extremely wealthy, of extravagant taste, and savvy. It is commonly asserted the clan managed to build a massive empire out of a "sex tape," the type of situation that could easily become a career-ending scandal.
Their public image is controversial at best, and negative at worst; people don’t see their wealth, but rather their "spoiled" images, occasional social gaffes, and the ins and outs of their family "drama."
In 2006, Kim Kardashian – the richest member of the Kardashian family – rose to fame following the release of an obscene video she filmed with her ex-boyfriend, singer Ray J.
Kim became famous, and her extremely clever (or by her haters' definition, cunning) mother Kris Jenner allegedly cashed in on her daughter's questionably acquired fame – parlaying the tape into Keeping Up With The Kardashians, which debuted in 2007 and came to an end in 2021.
It would be easy to conclude that the Kardashian family's wealth is primarily derived from that series of events in the mid 2000s, but the Kardashian-Jenners were never poor (or even middle class) before that – they were already a wealthy family.
Kris Jenner married the now late Robert Kardashian, a wealthy and high-profile Los Angeles attorney. Robert Kardashian was famously a friend to former NFL player O.J. Simpson, and later, a defense attorney during Simpson’s "trial of the century."
Robert and Kris Kardashian brought four children into the world: Kourtney Kardashian, Kim Kardashian, Khloé Kardashian, and Rob Kardashian.
Keeping Up With ... RobHere's How Rob Kardashian Makes His Money
Rob Kardashian keeps a lower profile than his famous sisters, but that doesn't mean he doesn't make a significant amount of money.Kris and Robert Kardasian got divorced in 1991, and in October, the details of the divorce came to issue on camera, as Khloé grilled her mother about the split.
Referencing the affair that shattered their marriage, Khloé asked: "... what was my dad not doing that made you want to look elsewhere?"
In response, Kris said the divorce was her "greatest regret," speaking highly of her late ex-husband (who died in 2003) and candidly admitting:
He [Robert Kardashian, Sr.] was such a great husband and such a great dad, and I think that I fell into a situation where I thought that the grass was greener somewhere else.
Later, Kris married Olympic decathlon athlete and gold medalist Caitlyn Jenner in 1991 (when she was known as "Bruce Jenner.")
The Jenners had two children together, Kendall Jenner and Kylie Jenner. The couple separated in 2013, and finalized their divorce in 2015.
So, the Kardashians were rich from the start, but they remained at the top of the news cycle due to one of the longest-running reality shows, Keeping Up With The Kardashians.
All the Kardashians give the world a close-up look at how famous people live; fans see their daily activities, unnecessary drama, and absurdity, and many watch it fondly as a guilty pleasure.
E! eventually lost interest in Keeping Up With The Kardashians. Now, Hulu broadcasts the family's day to day, and continues to showcase the Kardashians' lives on their show The Kardashians.
Let's explore how the Kardashians capitalized on their image and leveraged their fame to build a vast, wealthy empire – and examine which Kardashian-Jenner brands they established, adding several millions to their bank accounts.
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Kris Jenner's Business Ventures: Safely, Jenner Communications
"The Momager" and the brains behind the success of the Kardashian family, Kris Jenner, is a business-savvy mother whose primary job is to hold her family together.
The famous mom of six Kardashians (and Jenners) manages all six of her children's projects, and she is also the CEO of her own mysterious company, Jenner Communications.
No one seems to know for sure what Jenner Communications actually does, but it is described as a performing arts company. Kris Jenner is optimistic about her plant-based home cleaning brand, Safely.
The valuation of the brand is still undisclosed, but Kris marketed her business well, and she likely makes a decent amount from it.
Kris Jenner's Net Worth, Now And Then
| Year | Kris Jenner's Net Worth (Estimated) |
| 2007 | $66 Million |
| 2016 | $100 Million |
| 2021 | $187 Million |
| 2024 | $230 Million |
According to Forbes magazine, Kris Jenner's net worth in early 2024 is $230 million, and she earned $40 million through her investments, managerial role, and endorsements.
Forbes published a chart demonstrating how quickly Jenner's net worth has skyrocketed:
As a "momager," Kris Jenner gets a 10 percent cut "of every dollar her kids bring in from modeling, licensing deals and their beauty companies," per Forbes.
Her cut of some businesses deviate from that percentage, though:
| Kardashian-Jenner Brand | Kris Jenner's Stake | Total Valuation Of Stakes |
| SKKN By Kim | 8 Percent | $80 Million |
| Kylie Cosmetics | 5 Percent | $30 Million |
| Arthur George | 50 Percent | Unknown |
Additionally, Kris Jenner owns a stake in SKKN by Kim Kardashian, another in Kylie Cosmetics, and one in the Arthur George sock brand (Rob Kardashian's venture).
Kourtney Kardashian
Kourtney Kardashian's Business Ventures: Poosh, Lemme
44-year-old Kourtney Kardashian, the famous and eldest of the Kardashian/Jenner siblings, rose to fame by participating in the family reality show Keeping Up With The Kardashians.
Kourtney also uttered what may be the show's most iconic line, "Kim, there's people that are dying":
At the beginning, Kourtney was a lesser-known sister (and the least wealthy) among all the Kardashian sisters; she was known for her focus on her family.
Now, she is more involved, and has some of her own traction in terms of making money.
Kourtney Kardashian’s Net Worth, Now And Then
| Year | Kourtney Kardashian's Net Worth (Estimated) |
| 2007 | $1.4 Million |
| 2016 | $20 Million |
| 2021 | $45 Million |
| 2024 | $65 Million |
Kourtney changed course in the 2010s when she launched her clothing boutique, Smooch, with her mother in Los Angeles.
With Kim and Khloé, she owned another clothing boutique, Dash, in Los Angeles. Dash closed its doors for good in April 2018.
Kourtney Kardashian appeared in one episode of the popular soap One Life To Live in 2011; it was her childhood dream to appear on the show. However, she received negative reviews.
Nine years later, she also made a cameo appearance in the series Dave.
Kourtney Kardashian's Reported Rates And Earnings
| Keeping Up With The Kardashians Salary (Estimated, Per Season) | $4.5 Million |
| Sponsored Post Charges (Estimated) | $250,000 |
| The Kardashians Salary (Estimated, Per Season) | $7.5 To $8.3 Million |
Now Blink-182 drummer Travis Barker’s wife, Kourtney Kardashian reportedly netted $4.5 million a season for her appearances on Keeping Up With The Kardashians.
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Kourtney founded a lifestyle-enhancing and health and wellness website called Poosh, which boasts 4.8 million followers on Instagram, and attendant traffic to the online site.
Additionally, Kourt owns Lemme, a brand of gluten-free, vegan supplements, which is selling well.
Kim Kardashian
Kim Kardashian's Business Ventures: SKKN, Skims
Kim Kardashian is the brightest star of the Kardashian family, the reason for the family's huge popularity, and she is the only billionaire among them.
The richest member of the Kardashian family may have become famous for all the wrong reasons, but people should praise her for her wise entrepreneurship.
Kim is increasing her net worth at a breakneck pace.
Kim Kardashian’s Net Worth, Then And Now
| Year | Kim Kardashian's Net Worth (Estimated) |
| 2007 | $11 Million |
| 2016 | $148 Million |
| 2021 | $1.6 Billion |
| 2024 | $1.7 Billion |
Like her mother Kris, Kim Kardashian's net worth is tracked in real time by Forbes, and it stood at $1.7 billion at the time of publication.
Kim Kardashian has been involved in many profitable ventures in the past, such as the Dash boutique, the Kim Kardashian app (from which she earned $50 million), her perfume line (Kim Kardashian Eau De Parfum), and Belle Noel, her jewelry line.
However, her standout businesses were KKW Fragrance and KKW Beauty, as well as her shapewear and lounge brand, Skims.
Kim originally chose the name "Kimono" for Skims, but changed it due to significant criticism surrounding her choice of a culturally appropriative name.
Now Kimono is Skims, the most successful of Kim Kardashian's many business ventures.
Kim Kardashian shut down KKW and introduced a new brand, SKKN By Kim. In 2020, she sold a 20 percent share of her brand to COTY for $200 million.
The valuation of SKKN By Kim, described by Forbes as "a nine-step high-end skincare collection," is $1 billion.
Kim Kardashian's Earnings And Company Valuations (Estimated)
| Keeping Up With The Kardashian Salary (Estimated, Per Season) | $4.5 Million |
| SKKN By Kim Sale To Coty | $200 Million |
| The Kardashians Salary (Estimated, Per Season) | $7.5 To $8.3 Million |
| Sponsored Post Rate (Estimated) | Varies |
| Wedding Endorsement TV rights | $18 Million |
| Skims | $4 Billion |
| SKKN | $1 Billion |
Kim Kardashian commands extraordinarily high rates for sponsored posts on her social media accounts; exact sums aren't typically disclosed, but she's reported earned over $1 million for a single endorsement.
Kardashian raised $270 million for her brand Skims in July 2023, and it has a valuation of $4 billion.
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Khloe Kardashian's Business Venture: Good American
Unlike her other sisters, 39-year-old Khloé Kardashian is now devoted solely to one business venture, Good American, an acclaimed denim brand.
Khloé, the former partner of Lamar Odom, witnessed tremendous success on the first day of her denim brand's launch, selling $1 million worth of merchandise.
Now her company, Good American, generates $200 million in annual revenue, and estimates of Good American's current valuation range from $75 million to $125 million.
Khloé Kardashian’s Net Worth, Then And Now
| Year | Khloé Kardashian Net Worth (Estimated) |
| 2007 | $2 Million |
| 2016 | $23 Million |
| 2021 | $50 Million |
| 2024 | $60 Million |
The youngest daughter of Kris and Robert Kardashian, Khloé has featured in many TV programs, including Keeping Up With The Kardashians and their spinoffs. Khloé has appeared on The Celebrity Apprentice, Law & Order: LA, and 90210.
Following her high-profile split with Lamar Odom, Khloé lost 40 pounds, and starred in the show Revenge Body With Khloé Kardashian.
Khloé Kardashian's Estimated Earnings
| Keeping Up With Kardashians Salary (Per Season, Estimated) | $4.5 Million |
| Sponsored Post Rates (Estimated) | $500,000 To $1 Million |
| The Kardashians (Per Season, Estimated) | $7.5 To $8.3 Million |
| Good American's Estimated Annual Revenue | $200 Million |
According to Vogue, Khloé Kardashian is among the highest-paid celebrities on Instagram, commanding more than a million to showcase products to her 311 million followers.
Kendall Jenner
Kendall JennerKendall Jenner's Business Ventures: 818 Tequila, Moon
28-year-old Kendall, daughter of Kris and Caitlyn Jenner, often appears as the most down to Earth among all the Kardashians, and her life is more private; she seldom appears on The Kardashians' reality show.
Kendall Jenner is the highest-paid model in the world.
Like her sisters, she is extremely famous, and adept in the creation and maintenance of profitable businesses.
Kendall Jenner’s Net Worth, Then And Now
| Year | Kendall Jenner Net Worth (Estimated) |
| 2016 | $31 Million |
| 2021 | $50 Million |
| 2023 | $60 Million |
Due to her private nature, Kendall Jenner decided not to leverage her famous family name when she launched her tequila brand, 818 Tequila, in 2021.
Notable names like Katy Perry and Hailey Bieber endorsed Kendall Jenner’s tequila brand, which is produced from agave farms in Jalisco, Mexico.
Kendall Jenner also launched her oral hygiene brand, Moon, marketing high-quality tooth whitening pens and toothpaste.
Kendall Jenner's Estimated Earnings
| Keeping Up With The Kardashians Salary (Estimated, Per Season) | $4.5 Million |
| 818 Tequilla Sales in 2022 | $25 Million |
| Sponsored Post Rates (Estimated) | $250,000 To $350,000 |
Jenner's primary source of income is her modeling; brands like Chanel, Calvin Klein, Estée Lauder, Balmain, Givenchy, and many more often book her for fashion events.
The first Jenner stepsister of the Kardashians has 295 million followers on her Instagram, and she earns an estimated $250,000 to $350,000 for endorsements, with instances where she received more than a million.
Kendall Jenner was paid $250,000 for the infamous Fyre Festival, which ignited controversy after the festival proved to be fraudulent.
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Kylie Jenner's Business Ventures: Kylie Cosmetic, Kylie Swim
26-year-old Kylie Jenner is the youngest daughter of Kris, and the second-highest earner among the Kardashians and Jenners.
Kylie is a savvy businesswoman who stepped into the sea of the beauty business industry ... where most brands quickly drown.
At 18, Kylie Jenner managed the business well and proved her bloodline's business brilliance.
Like her mother and sister Kim, Kylie Jenner's net worth is tracked in real-time byForbes magazine, and as of January 12th, it stood at $680 million.
Kylie Jenner’s Net Worth, Then And Now
| Year | Kylie Jenner's Net Worth (Estimated) |
| 2016 | $130 Million |
| 2021 | $725 Million |
| 2024 | $680 Million |
In 2020, Kylie Jenner's net worth purportedly was set to surpass an unbelievable $1 billion, which would make her the world's the youngest self-made billionaire, breaking a record held by Mark Zuckerberg, who achieved that feat at the age of 23.
However, Kylie's billion-dollar achievement evaporated nearly as quickly as it materialized. Forbes initially made the claim, but soon retracted it, with one of their bloggers citing a "web of lies" behind the high-profile story.
However, that retraction came too late, and Jenner created buzz as a "billionaire": well played, Momager.
Kylie acknowledged the power of the Kardashian name, once stating: "It’s the power of social media ... I had such a strong reach before I was able to start anything."
Due to her exceptional marketing prowess, she turned Kylie Cosmetics into a blockbuster brand, even if she didn't become a billionaire.
In November 2019, COTY acquired a 51 percent stake in Kylie Cosmetics, and Kylie Jenner received $600 million from the deal, indicating that the company's valuation was in the vicinity of $1.2 billion.
Kylie Jenner’s Estimated Earnings
| Keeping Up With Kardashians Salary (Per Season, Estimated) | $4.5 Million |
| Kylie Cosmetics Sales (2022) | $30 Million |
| Sponsored Post Rates (Estimated) | $1 To $1.5 Million |
Kylie Jenner has a whopping 399 million followers on Instagram, and she takes full advantage of her gigantic reach by charging millions for endorsement posts.
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The youngest Kardashian, Kylie Jenner's net worth is a staggering net worth of $680 million in early 2024, but she is known for her controversial choices, demonstrating an ability to succeed without adhering to traditional standards.
Among the sisters, there is one brother, Rob Kardashian, who stands out from his business-savvy sisters. He is something of a financial black sheep among his sisters, who couldn’t manage $20,000 per month for his child support.
Kris Jenner, on the other hand, supports him by investing in his businesses, like Grendeza Hot Sauce and Arthur George. Reportedly, Rob was in debt to the tune of $300,000, and his mother bought his sock company to clear it.
Love or hate them, no one can deny that the all the Kardashians make up an endlessly entertaining family. Jenner and Kardashian net worths indicate that they are a clever or cunning business clan – with the notable exception of Rob Kardashian.
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